Kazakhstan

Following the slump caused by pandemic restrictions, men's grooming in Kazakhstan has witnessed a strong comeback in 2023. The return to social and professional life has fuelled a renewed interest in personal appearance. Men are increasingly…

Menstrual care registered both healthy current value and volume growth in Kazakhstan in 2023. However, with inflation still being high, there was a slight fall in constant value sales, as rising costs hit profitability and consumers also traded down…

While nappies/diapers/pants registered a double-digit increase in value sales in Kazakhstan in 2023, constant value sales fell. Continuing high inflation hit profitability and also saw consumers trading down, as purchasing power fell. As such, there…

In spite of high inflation caused by the war in nearby Ukraine and ensuing economic uncertainty, non-grocery retailers registered a slight increase in constant value sales in 2022. The return of foot traffic, post pandemic lockdowns, helped…

Oral care in Kazakhstan in 2023 presented a mixed picture, marked by supply chain disruptions and a growing consumer shift towards premium products. Despite experiencing overall value growth in 2023, oral care faced challenges due to interruptions in…