Kazakhstan

It is expected to be an improving picture for the consumer of processed fruit and vegetables in 2023, as retail prices are expected to fall, leading to a decline in both current and constant value sales. As such, there is expected to a moderate…

Premium beauty and personal care market in Kazakhstan experienced a significant resurgence in 2023, fuelled by a confluence of economic and consumer behaviour trends. Geopolitical shifts on the world stage have resulted in an influx of investments…

Polishes in Kazakhstan continued to fall in 2023 in terms of volume sales growth, and while it saw positive rises in current value terms, the rate was at a more moderate pace than in the previous year of 2022. The range of category goods found on…

Weakness in the rule of law negatively impacts economic freedom in Kazakhstan and the state’s authoritarian tendencies remain, but government finances are solid. Although the economy is set to perform relatively well, the export base is undiversified…

In 2023, paediatric consumer health is set to continue to perform well, with all categories projected to post fast retail current value growth, supported by high inflationary pressure on prices, and almost all categories expected to post further…