Kazakhstan

Kazakhstani consumers became more prone to gaining weight over 2020-2021 as a result of dietary changes and reduced levels of physical activity during lockdowns, social distancing and remote working. Since then, many people sought to quickly lose the…

After a brief rebound in 2022, overall retail volume sales of wound care are projected to resume their downward trajectory over 2023. Demand is generally supported by relatively inexpensive pricing for these products, and the rebound was mainly due…

The cooking ingredients and meals market in Kazakhstan has almost fully recovered from the negative impact of the COVID-19 pandemic. In 2023, inflation in the country slowed and prices declined in a number of categories compared to 2022, including…

Sunflower oil dominates edible oils and consequently determines the overall market performance. Following price increases for sunflower oil in 2022 due to a rise in the cost of raw materials and logistics, prices declined in 2023 in the global…

Ready meals is recording further double-digit value growth in 2023, driven by an increase in the price of raw materials and logistics; however, growth is more moderate than it was in 2022. Retail volume sales are also growing steadily as consumption…

Ketchup and mayonnaise are recording further volume growth in 2023. Ketchup is a well demanded product in Kazakhstan and with plenty of meat dishes being a part of the local cuisine, spicy versions such as zhelanyja “for shahshlyk” are popular. Sales…

There was a significant price increase in the sweet spreads category in 2022 due to a rise in the cost of import-dependent raw materials and logistics. In 2023, however, prices stabilised as a result of a decline in inflationary processes in the…

Baked goods is expected to register double-digit current value growth in 2023, though volume growth is expected to be much more moderate, as inflation still remains an issue. Though there was a decrease in the price of flour, as supplies from Russia…

Value sales for breakfast cereal continue to be low in Kazakhstan, and in 2023, with inflation still pushing up prices, volume sales are expected to fall, as will constant value sales, as rising costs continue to hit profit margins. Kazakhs continue…

It is expected to be an improving picture for the consumer of processed fruit and vegetables in 2023, as retail prices are expected to fall, leading to a decline in both current and constant value sales. As such, there is expected to a moderate…