Kazakhstan

Direct selling registered constant value growth in 2022, in spite of high inflation, which was mainly caused by the war in Ukraine. With concerns surrounding COVID-19 putting a spotlight on the concept of preventive health, many Kazakhstanis have…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

In spite of high inflation caused by the war in nearby Ukraine and ensuing economic uncertainty, non-grocery retailers registered a slight increase in constant value sales in 2022. The return of foot traffic, post pandemic lockdowns, helped…

E-commerce continued to grow but at a slower rate, partly due to the geopolitical situation. The war in Ukraine has resulted in supply chain disruptions, higher transportation tariffs and high inflation also higher prices for imports, due to currency…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

2022 proved to be a fairly decent year for alcoholic drinks in Kazakhstan overall, albeit with different drivers supporting or suppressing different categories. Wine was the strongest performer, thanks to the emerging prosecco trend and the fact…

Total beer volume showed flat (positive) dynamics in 2022, with a decline seen in off-trade due to the ongoing recovery of on-trade following the era of the pandemic. Furthermore, the increase in excise tax for beer in 2022 placed downwards pressure…

Cider has always been a tiny niche in Kazakhstan, with a fragmented presence of brands imported from Russia, Sweden, France, and Lithuania. Due to low consumer awareness and no culture supporting cider, it remains as an occasional alternative to beer…

RTDs remains among the smallest alcoholic drinks categories in Kazakhstan, with younger adult consumers of legal drinking age as the target audience. There is still lack of innovation in RTDs, with more novelties needed to attract consumers and boost…

Vodka remains a notably sizeable category among spirits, therefore, the dynamics in spirits in general depend on the dynamics in vodka. In 2022, production from branded players continued to increase at a significant pace, driven by the fact the local…

Wine sales continued to grow in Kazakhstan in 2022, thanks to the emerging wine consumption culture – which is also attracting younger consumers of legal drinking age who wish to experiment with sophisticated wines and enjoy the wine experience,…

In 2023, the chocolate confectionery category is set to see a slight recovery after a drop in sales in the previous year. The main reason for the poor performance in 2022 was problems with the supply of products, as well as raw materials for local…

In 2023, the gum category is set to see a slight increase in volume terms. This is due to the fact that the impact of the COVID-19 crisis has waned and the population has returned to a more normal lifestyle. In this context, with much higher levels…

The ice cream category is continuing its recovery from the negative effects of the COVID-19 crisis. Sales volumes are returning to normal pre-pandemic patterns. In 2022, the category grew both in volume and value terms. Value sales showed a markedly…

In 2022, the savoury snacks category experienced considerable price inflation, which was associated with an increase in the cost of logistics and raw materials, and prices have continued to rise in 2023. The category has shown moderate growth in…

There was a significant increase in the price of food products, including in the snacks category, in Kazakhstan in 2022. The confectionery and sweet biscuits categories showed the most growth in value terms, as manufacturers had problems with the…

The sugar confectionery category experienced similar problems to chocolate confectionery in 2022, as a key ingredient used in the production of these products is sugar, which was in short supply due to export restrictions from Russia. As a result,…

The sweet biscuits category is showing a healthy increase in sales in 2023. Kazakhstan is a country where there are many children in families, and partly as a result, historically, the population has consumed a lot of sweets. However, as…

Weakness in the rule of law negatively impacts economic freedom in Kazakhstan and the state’s authoritarian tendencies remain, but government finances are solid. Although the economy is set to perform relatively well, the export base is undiversified…

Baby food is expected to register double-digit current value growth and much more moderate constant value growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading…