Kazakhstan

Global geopolitical events in 2023 spurred a shift in investments, with a portion of funds from large companies flowing from Russia to Kazakhstan. This influx of immigrants, businesses that were relocated, and newly recruited personnel bolstered…

Baby food is expected to register double-digit current value growth and much more moderate constant value growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading…

The sugar confectionery category experienced similar problems to chocolate confectionery in 2022, as a key ingredient used in the production of these products is sugar, which was in short supply due to export restrictions from Russia. As a result,…

In 2022, the savoury snacks category experienced considerable price inflation, which was associated with an increase in the cost of logistics and raw materials, and prices have continued to rise in 2023. The category has shown moderate growth in…

Cider has always been a tiny niche in Kazakhstan, with a fragmented presence of brands imported from Russia, Sweden, France, and Lithuania. Due to low consumer awareness and no culture supporting cider, it remains as an occasional alternative to beer…

Mass beauty and personal care in Kazakhstan underwent a transformation in 2023, driven by evolving consumer preferences and a dynamic market landscape. While established international players like L'Oréal, Beiersdorf, and Mary Kay retain significant…

Overall, vitamins is expected to see a further decline in retail volume sales, as well as a drop in retail current value sales, due to the struggles of multivitamins, over 2023. As the huge positive impact of the Coronavirus (COVID-19) pandemic,…

Dietary Supplements in Kazakhstan remains an attractive proposition for manufacturers and distributors in 2023, as their prices are not regulated by the Tariff Regulatory Authority. Dietary supplements continues to grow healthily in retail volume and…

In general, consumer health in Kazakhstan is performing well towards the end of the review period. However, high inflation, increases in the costs of raw materials for the production of medicines and changed or disrupted logistics/supply routes have…

Other dairy is expected to register double-digit current value growth, but much more muted volume growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading to high…

In 2023, the gum category is set to see a slight increase in volume terms. This is due to the fact that the impact of the COVID-19 crisis has waned and the population has returned to a more normal lifestyle. In this context, with much higher levels…

RTDs remains among the smallest alcoholic drinks categories in Kazakhstan, with younger adult consumers of legal drinking age as the target audience. There is still lack of innovation in RTDs, with more novelties needed to attract consumers and boost…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation. While skyrocketing international oil and gas prices is boosting the local economy, its usual outflow to the global…

After a brief rebound in 2022, overall retail volume sales of wound care are projected to resume their downward trajectory over 2023. Demand is generally supported by relatively inexpensive pricing for these products, and the rebound was mainly due…

Total beer volume showed flat (positive) dynamics in 2022, with a decline seen in off-trade due to the ongoing recovery of on-trade following the era of the pandemic. Furthermore, the increase in excise tax for beer in 2022 placed downwards pressure…

Direct selling registered constant value growth in 2022, in spite of high inflation, which was mainly caused by the war in Ukraine. With concerns surrounding COVID-19 putting a spotlight on the concept of preventive health, many Kazakhstanis have…

Ready meals is recording further double-digit value growth in 2023, driven by an increase in the price of raw materials and logistics; however, growth is more moderate than it was in 2022. Retail volume sales are also growing steadily as consumption…

E-commerce continued to grow but at a slower rate, partly due to the geopolitical situation. The war in Ukraine has resulted in supply chain disruptions, higher transportation tariffs and high inflation also higher prices for imports, due to currency…