Jewellery is anticipated to return to growth in the forecast period, although it may face some pressure in the short term. Notably, the impact of rising credit card debt, and the resumption of student loan repayments in the US in September 2023 may become more visible in 2024, as consumers continue grappling with a shrinking financial cushion as inflation and other rising costs cut into their incomes.
Sustainability efforts and demands are set to grow over the forecast period, especially as players look for ways to attract Gen Z consumers, with lab-grown diamonds set to become an area of focus. The US has already seen growing demand for lab-grown diamonds, especially for engagement rings.
As players look for opportunities for growth in the forecast period, initiatives to court the up-and-coming Gen Z will increase in jewellery For example, BaubleBar is using a data-centric approach to quickly respond to celebrity, runway, or social media trends that are driving demand from Gen Z, differentiating itself by offering on-trend jewellery in an affordable sweet spot between typical fine and costume jewellery offerings. Players should keep an eye on pop culture events that could influence jewellery, such as Kendra Scott, Fossil, and David Yurman tapping into the pink Barbiecore theme following the Barbie Movie in 2023.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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