Retail sales of jewellery are expected to continue to grow at a healthy pace in both volume and constant value terms (2023 prices) during the forecast period. As in 2023, gold jewellery will be a key driver of growth, due to its status as an integral part of Indonesian lifestyles, with it being worn as an expression of identity.
Another key factor behind this trend will be the role of the Indonesian Government in encouraging the empowerment of small and medium-sized enterprises (SMEs), as it looks to reduce its reliance on imports. As a result, local brands and designers which are able to take advantage of the country’s array of high-quality, natural resources have the potential to thrive.
The role played by social media marketing, particularly influencers, in jewellery, is also set to deepen during the forecast period, thanks to rising smartphone usage and internet penetration amongst local consumers. This type of marketing lends itself especially well to sales through online channels, as consumers can access more information about the items being promoted with a single click.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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