Italy

After a 2022 marked by a drop in consumption in retail volume terms, the pulses category returned to growth in Italy during 2023. This positive signal involved both the production and consumption of pulses in the country. On the production side,…

With the COVID-19 pandemic seeing consumers spending a lot more time at home, and with consumer foodservice outlets closed for extended periods, this boosted demand for some products in ready meals. For example, with consumers preparing and eating…

2023 has been another tough year for sales of refrigeration appliances which have continued to decline for the second year running. There has been a particularly significant slowdown in demand for freezers, with the category posting a heavy decline…

Italy’s ageing population continued to support value sales in retail adult incontinence in 2023. Here we also note cross-category trends which focus on wellbeing and helping to enhance the quality of consumers’ lives and their overall holistic…

Retail e-commerce in Italy posted a relatively moderate increase in current value terms in 2023, with growth largely driven by foods, beverages and beauty products. After a steep increase in market penetration of fast moving consumer goods sold…

High inflation rates continued to negatively affect producers, distributors, and most importantly consumers in 2023, despite inflation being slightly more stable than in the previous year. Indeed, as issues in the supply chain, logistical space, and…

Value sales in retail tissue were supported by inflationary pressures surrounding the paper industry in Italy in 2023. The paper industry is highly energy intensive, including in terms of water volumes used, thus costs have skyrocket for…

In recent years, the consumption of noodles in Italy has seen a notable rise in demand, both in terms of classic noodles and instant noodles. This trend can be attributed to Italian consumers’ growing appreciation of food from other culinary…

RTD coffee is suffering from inflationary pressures in light of rising unit prices, as it is perceived as a rather exotic and niche product in the context of the strong coffee culture in Italy. Indeed, the traditional coffee culture in Italy has…

Despite showing competition to concentrates, RTD tea is also facing competition from other soft drinks categories, notably energy drinks for example. Added to which, RTD tea has seen steep price increases, thus placing further downwards pressure on…

RTDs saw volume sales stagnate in Italy in 2023. Two main factors constrained the performance of RTDs in both the on-trade and off-trade channels during the final year of the review period. Significant price rises deterred consumers from purchasing…

Rx/reimbursement adult incontinence remained in a slump in Italy in 2023, as the government continues to reduce its spending in the healthcare system. In 2024, public expenditure in hospitals and so-called “Community Health Houses” will be further…

Cooking and table sauces has been particularly impacted by the high inflation that has hit Italy in 2022/2023, with the price of mayonnaise, for instance, spiralling upwards. The increase in the price of sunflower oil, a key ingredient in the…

Glass continues to be the leading pack type in sauces, dips and condiments. Glass packaging has been rooted in Italian cuisine for decades, often associated with natural, healthy and home-made products. These pack types are also regarded positively…

Glass continues to be the leading pack type in sauces, dressings and condiments with a strong showing in product areas such as pickled products, dips, mayonnaise, ketchup, barbecue sauces and tomato pastes and purées. Glass packaging has been rooted…

Savoury snacks are seeing a positive performance in Italy in 2024, in both volume and value terms. This is strongly supported by the “snackification” trend, whereby consumers eat fewer, full, sit-down meals and, instead, snack more often during the…

After a strong recovery in demand in 2022 as COVID-19 measures were relaxed the number of transactions through self-service cafeterias started to decline again in 2023. This decline was in part due to the fact that more consumers are now spending at…

Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines…

Sales of sleep aids continue to decline in 2023 in current value and retail volume terms, following the trend observed in the previous year. Sales of sleep aids soared in 2020 and 2021 following the outbreak of COVID-19 with the pandemic resulting in…

Within small cooking appliances there are a large number of local and foreign manufacturers selling both online and in stores, alongside a myriad of options brought to the table by wholesalers and importers that bring their low-cost products directly…