Italy

Demand for laundry care products continued to fall in Italy in 2023, as consumers maintained the less rigorous washing and sanitation regimes practised pre-pandemic. Reduced anxiety over catching the virus, along with rising electricity costs and…

2023 was a good year for limited-service restaurants in Italy with the category seeing an increase in the number of outlets, while also seeing healthy transaction growth in value and volume terms. This positive trend was seen both in independent as…

Hotels have seen a strong recovery in 2023 although the recovery has been at different speeds between the different categories, with the recovery certainly being driven by an increase in average daily rates (ADR). The exception to this is hotel…

Retail value sales of luxury goods in Italy are set to increase by 10% in 2023 in current terms to stand at EUR31.6 billion. The resumption of work, shopping, and travel activities has propelled the growth in sales. As people returned to their…

Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…

Meal kits are becoming increasingly popular among Italian consumers. This trend is winning over more and more people because it offers many advantages. First, meal kits are very convenient and practical because they save time and effort. There is no…

Even prior to the pandemic, chilled pizza had been recording significant annual declines, which continued during the pandemic and on into 2022. Chilled pizza often loses out to the longer shelf life of frozen pizza. While the packaging unit volumes…

In recent years, the meat category in Italy has been going through an uncertain phase, especially regarding supply. Several factors, such as high breeding costs and feed shortages, are negatively affecting the development of the meat category.…

Men’s grooming recorded dynamic growth in current value terms for the third consecutive year in 2023, mainly led by significant price hikes across all product categories. This surge can be attributed to inflationary pressures, which prompted…

The rise of pharmacies as “information hubs” in 2023 is connected to the performance of menstrual care in Italy. Indeed, pharmacies are increasingly becoming hubs for female consumers, around different topics, and including sensitive subjects. For…

Menswear is set to see a strong single-digit rise in retail current value sales over 2023 to exceed the 2019 pre-pandemic level, following the slump recorded in 2020 due to the outbreak of Coronavirus (COVID-19) and fast growth rebounds in both 2021…

Sales of microwaves have declined in retail volume terms in 2023 for the second year running, albeit sales have remained higher than pre-pandemic levels. Italy’s economy has come under severe pressure due to various factors, with this being…

Sales of smartphones have been trending down in volume terms in recent years, as consumers perceive that the latest versions do not incorporate sufficient new and compelling technology to justify the expense of a new product. Lack of inventory due to…

2022 was a year of overall stagnation for mobility in Italy. The increase in fuel prices, the high inflation in the Eurozone, as well as some persisting health concerns have slowed growth rates across nearly all mobility segments. While light vehicle…

Value growth in nappies/diapers/pants maintained its performance in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. That said, consumers in Italy remain resistant to lowering the quality of the nappies/diapers…

Since the end of the pandemic, smoking prevalence rates have been increasing in Italy, reaching 20% of the population in 2023, up slightly on the previous year. Smoking prevalence fell during the pandemic for several reasons. Firstly, media articles…

Like all other fresh food categories, the nuts category has been greatly affected by problems related to the entire production chain. General increases in production and transportation costs, including the significant increase in shipping costs, have…

Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…

Having spiked during the Coronavirus (COVID-19) crisis, retail volume sales of other dairy products stabilised towards the end of the review period. Retail volume sales of other dairy were exceptionally high in 2020 as consumers spent more time…

Other hot drinks consists of flavoured powder drinks, chocolate-based flavoured powder drinks, and malt-based hot drinks in Italy, all of which are seeing negative volume growth in 2023. On the other hand, sales of non-chocolate-based flavoured…