Italy

Even bottled water sales are falling into a slump in off-trade volume terms in 2023, although this is expected to be remedied over the coming years as the category inches its way back into small, expected, positive growth. The same cross-category…

Italian consumers are increasingly including breakfast cereals in their diets. The growing interest in breakfast cereals is being underpinned by a number of factors, with the demand for convenient meal options in the context of hectic consumer…

Heavy tax burden, persisting bureaucracy hurdles and struggles with government finances place Italy among the worst performers in Western Europe in the Economic Freedom ranking. The business environment is also clouded by cumbersome regulatory…

During the Coronavirus (COVID-19) pandemic, consumers found or rediscovered a passion for cooking/baking and the demand for quality, but also traditional, butter increased. Thus, COVID-19 in Italy saw demand increase strongly as consumers stocked up…

Cafés/bars continued on the path to recovery in 2023, with growth being seen in terms of both the number of transactions and the value. Despite this positive performance the number of outlets continued to decline, continuing the pattern seen…

The penetration of medical cannabis continues to increase in the Italian market, with the number of legal patients growing due to the increased availability of supplies in the country. Indeed, thanks to the introduction of new products and several…

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…

Off-trade volume sales of carbonates have fallen into a slump in 2023, due to three main factors. Inflationary pressures, with the associated price hikes and consumer price sensitivity, is one major factor. Within this context many consumers are…