Italy

Even bottled water sales are falling into a slump in off-trade volume terms in 2023, although this is expected to be remedied over the coming years as the category inches its way back into small, expected, positive growth. The same cross-category…

Italian consumers are increasingly including breakfast cereals in their diets. The growing interest in breakfast cereals is being underpinned by a number of factors, with the demand for convenient meal options in the context of hectic consumer…

Heavy tax burden, persisting bureaucracy hurdles and struggles with government finances place Italy among the worst performers in Western Europe in the Economic Freedom ranking. The business environment is also clouded by cumbersome regulatory…

During the Coronavirus (COVID-19) pandemic, consumers found or rediscovered a passion for cooking/baking and the demand for quality, but also traditional, butter increased. Thus, COVID-19 in Italy saw demand increase strongly as consumers stocked up…

Cafés/bars continued on the path to recovery in 2023, with growth being seen in terms of both the number of transactions and the value. Despite this positive performance the number of outlets continued to decline, continuing the pattern seen…

The penetration of medical cannabis continues to increase in the Italian market, with the number of legal patients growing due to the increased availability of supplies in the country. Indeed, thanks to the introduction of new products and several…

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…

Off-trade volume sales of carbonates have fallen into a slump in 2023, due to three main factors. Inflationary pressures, with the associated price hikes and consumer price sensitivity, is one major factor. Within this context many consumers are…

Sales of cat food recorded moderate volume growth across all categories in 2023. This was accompanied by strong growth in current value terms which was largely the result of elevated inflation and price increases introduced by retailers and companies…

Charge cards continued to register a healthy performance in 2023, with a rise in the number and value of transactions. This was linked to the growing popularity of cashless transactions, as consumers become increasing confident about making digital…

The price of cheese in Italy has risen considerably towards the end of the review period. Higher pricing has been affected by several factors. The Coronavirus (COVID-19) pandemic crisis, its aftermath, and the outbreak of war in Ukraine have had…

Childrenswear suffered a disruption, but less so compared with menswear and womenswear, in 2020, in the wake of the outbreak of Coronavirus (COVID-19). This was partly because parents tend to prioritise goods for their children, but also because…

Chocolate confectionery in Italy in 2024 is following the general trend of value being supported over volume due to lingering inflationary pressures. However, any volume challenges in subcategories are being balanced by the popularity of seasonal…