Italy

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

Jeans is expected to see a low single-digit growth in retail current value terms over 2023, to return to the 2019 pre-Coronavirus (COVID-19) level. Jeans started to recover in 2021, having suffered a downturn with the pandemic, as Italians limited…

Jewellery performed well in Italy in 2023 despite a high rate of inflation and an increase in prices, especially for fine jewellery, which saw stronger growth than custom jewellery in both volume and value terms during the year. In fact, the…

Juice is also seeing an off-trade volume slump in 2023, with a better performance witnessed in on-trade channels. Juice is a very mature category in Italy, which adds another challenging factor to other obstacles affecting the sales of juice (and…

Sales of large cooking appliances took off during 2021 with the increased time being spent at home encouraging consumers to invest in home improvements. Unable or unwilling to visit foodservice outlets or go on holiday some consumers took the…