Italy

Travel in Italy is performing very well in 2023, with increasing travel flows both inbound and domestic. Domestic trips are seeing a particularly fast recovery with consumers looking to take holidays in closer proximity to their home with the…

Due to higher energy prices, rising inflation, and a sharp rise in the cost of living Italian consumers have been looking at minimising their expenditure in many ways. This more conservative approach to spending has had a negative impact on overall…

2022 was a difficult year for the vegetables category, as there was a drop in volume terms resulting from several factors, including a high rate of inflation and rising energy costs. The high rate of inflation led to an increase in vegetable prices,…

Vending saw strong growth in current value terms in 2023 for the third straight year with sales seeing an almost full recovery to pre-pandemic levels. Drinks and tobacco vending, the most important category, also saw strong growth in 2023. The return…

Static consoles were a key driver of value growth in video games in Italy during 2023, as there had been a delay in product deliveries to Italy during and after the COVID-19 pandemic. Existing console brands are still perceived as relatively new by…

Multivitamins is set to deliver moderate growth in current value terms in 2023, representing a significant slowdown from the growth seen during the pandemic. This slower growth is largely the result of the lower demand for multivitamins positioned…

With both the ageing of the population – and Italy already has one of the oldest populations in the world – and the general rise in consumer health consciousness, health monitoring has become one of the key features that smart watches have been…

Meal replacement is seeing moderate growth in current value and retail volume terms in 2023, with the category remaining the largest area of weight management and wellbeing in Italy. After having been negatively impacted by the impact of inflation on…

Wine saw volume sales fall in Italy in 2023. While wine had seen on-trade growth in the previous year as consumers eagerly returned to socialising outside the home once COVID-19 related restrictions were lifted, the category experienced decline in…

Consumers’ remained price-sensitive in Italy in 2023, which translates into the popularity of discounter stores for products such as wipes. Indeed, non-food discounter stores offer lower prices for many basic and essential products, which is notable…