Italy

Store cards continued to register a negative performance in 2023, in terms of both the number of cards in circulation and the value of transactions, continuing the trend established during the review period. This was due to strong competition from…

2023 was another good year for street stalls/kiosks with the category seeing an increase in value and volume terms but also in terms of the number of outlets. Chained street stalls/kiosks saw more dynamic growth than independent street stalls/kiosks…

The sugar supply chain in Italy had to face various problems related to costs and raw materials in the last two years of the review period. Firstly, the production costs of sugar are already high due to the need to use advanced technologies to…

Sugar confectionery is achieving positive sales in both value and volume terms in Italy in 2024. However, performance differs between categories, with boiled sweets and pastilles, gummies, jellies and chews seeing good growth in both value and volume…

Sun care saw a slow start to the year in 2023 due to a milder than usual spring and a belated start of the summer. However, the summer season started to pick up from July onwards, with sun care sales performing extremely well in the key month of…

Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by…

Supermarkets is the grocery retailers channel with the highest penetration in Italy and it saw moderate growth in current value terms in 2023 as inflation started to show signs of stabilising, albeit prices continued to rise. Aside from the impact of…

Surface care suffered a third consecutive year of declining volume sales in 2023, in contrast to the surge in demand seen in 2020. The advent of the COVID-19 virus in Italy had a very strong positive impact on retail sales in both volume and current…

Recycling and reducing food waste is well-established in Italy, and a high proportion of Zero Wasters are willing to pay more for sustainable goods. While the majority of consumers aim to positively impact the planet, over half feel their actions…

Sales of biscuits, snack bars, and fruit snacks in Italy in 2024 are being supported by a particular emphasis on protein/energy bars. This phenomenon can be attributed to several reasons. Firstly, there is a growing awareness of the importance of…

Sales of honey have continued to decline in 2023 in retail volume terms. This decline has mainly been seen in sales of larger jars (over 400g), which represent the largest share of the market. Smaller pack sizes (less than 400g) and single formats…

As a result of the COVID-19 pandemic, consumers in Italy spent a lot of time in home seclusion in 2020. This boosted sweet spreads consumption in this year, as many consumers use these products as a breakfast solution or as a sweet treat or snack.…

Tea is seeing a more sluggish performance than coffee, with retail volume sales remaining in negative figures and retail value barely managing to achieve a positive result. Foodservice volume, on the other hand, is seeing a healthier performance.…