Italy

Trends in hospitals and the healthcare system in Italy have been influencing the performance of away-from-home (AFH) tissue and hygiene through 2023. In 2022, Italy faced an increase in hospitalisations for health issues other than those connected to…

Baby and child-specific products continued to see current value growth in 2023, following on from the recovery seen in the post-pandemic period, with growth supported by the strong price increases seen across the various categories. With high…

Baby food is significantly affected by a high inflation rate in 2022 and 2023. The upturn in the inflation rate, which gained momentum in March 2022 and in subsequent months, is, however, on the downturn in 2023. The rush of Italian consumers to…

The demand for dried baby food in Italy has been gradually declining due to the growing trend among Italian parents to feed their babies and infants with fresh and natural foods. This trend is being driven by concerns about additives, preservatives…

Bags and luggage continued to perform well in Italy in 2023 thanks to rising internal demand, as well as good trends for production and sales. The category continued its post-pandemic recovery during the year, but at two speeds. In fact, on one side,…

Fresh unpackaged bread still accounts for a dominant proportion of volume sales in the leavened bread category. The main drivers of choice in this area are taste and freshness, which are important in bakery products because fresh products are…

Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the…

Beauty and personal care in Italy saw high single-digit growth in current value terms in 2023, with sales favoured by being a year without major disruptions, with 2022 being affected by various negative events. These included the prohibition of…

In the post-pandemic period, people are spending a lot more time outside their homes, helping to boost the use of colour cosmetics in 2022. Make-up as a concept was also starting to be seen as a form of self-expression and self-care, promoting mental…

Beer saw total volume sales fall in Italy in 2023. The growth dynamics of the pandemic changed for beer over the 2022-2023 period. Following consecutive years of off-trade growth (2020 and 2021), demand for beer in the off-trade declined in 2022.…