Italy

Homewares saw stable growth in current value terms in 2023, buoyed by several contributing factors. Italy’s expanding middle class and increasing urbanisation have led to a growing demand for homewares as more people seek to create comfortable and…

Hosiery continued on its way towards recovery in 2023, after the steep decline in retail volume and current value sales recorded in 2020. The recovery started in 2021 and continued throughout 2022 as the Coronavirus (COVID-19) pandemic gradually…

The performance of hot drinks in Italy in 2023 is being strongly affected by inflationary pressures. Within this context, volume sales are sluggish while value sales are supported by rising unit prices. In addition to inflationary pressures, coffee…

Renowned Italian coffee brand Lavazza made a significant contribution towards sustainability with the launch of its first-ever carbon-neutral flexible aluminium capsules for fresh coffee pods compatible with Nespresso Original machines. By combining…

Organic products came to the fore in several categories within cooking ingredients and meals in 2022. As demand has risen retailers’ shelves have become increasingly crowded with organic products with many stores creating specific areas of their…

Healthy and sustainable food is a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. The growing interest in vegan butter and spreads is…

The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. Indeed, trends such as the increased focus on preventive health, which developed in 2020, remained quite relevant in 2022, with this being…

The pandemic adversely affected consumption of snack bars with these products having fallen out of favour as consumers spent more time at home, but with the return to normal life in 2022, sales also returned to growth. Convenience and taste were at…

The strongest trend in health and wellness soft drinks in Italy in 2022 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…

In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…