Italy

Personal care appliances are more widely available than most other consumer appliances. These products can be purchased in store and online, through independent and chained retailers, while some products like hair care appliances are also available…

Personal accessories continued to perform very well in Italy in 2023, seeing sales rise across categories as Italian consumers returned fully to normal life after the long years of the pandemic. At the same time, travelling, going out and working…

Paediatric consumer health is expected to see strong growth in current value terms in 2023, with most categories projected to post a positive performance in value and volume terms. Volume sales are benefiting from the increase in unit prices…

In 2022, the main trend in the packaging industry in Italy was a strong emphasis on sustainable and eco-friendly packaging solutions. Italy, like many countries, is experiencing growing concerns about environmental issues, prompting a shift in…

Other pet food registered a slight decline in retail volume terms in 2023 although this was supplemented by an increase in current value terms, with value growth boosted by price increases implemented by companies in response to rising costs. Despite…

Other hot drinks consists of flavoured powder drinks, chocolate-based flavoured powder drinks, and malt-based hot drinks in Italy, all of which are seeing negative volume growth in 2023. On the other hand, sales of non-chocolate-based flavoured…

Having spiked during the Coronavirus (COVID-19) crisis, retail volume sales of other dairy products stabilised towards the end of the review period. Retail volume sales of other dairy were exceptionally high in 2020 as consumers spent more time…

Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…

Like all other fresh food categories, the nuts category has been greatly affected by problems related to the entire production chain. General increases in production and transportation costs, including the significant increase in shipping costs, have…

Since the end of the pandemic, smoking prevalence rates have been increasing in Italy, reaching 20% of the population in 2023, up slightly on the previous year. Smoking prevalence fell during the pandemic for several reasons. Firstly, media articles…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

Value growth in nappies/diapers/pants maintained its performance in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. That said, consumers in Italy remain resistant to lowering the quality of the nappies/diapers…

The Naples in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…