Italy

Fresh unpackaged bread still accounts for a dominant proportion of volume sales in the leavened bread category. The main drivers of choice in this area are taste and freshness, which are important in bakery products because fresh products are…

Bags and luggage continued to perform well in Italy in 2023 thanks to rising internal demand, as well as good trends for production and sales. The category continued its post-pandemic recovery during the year, but at two speeds. In fact, on one side,…

The demand for dried baby food in Italy has been gradually declining due to the growing trend among Italian parents to feed their babies and infants with fresh and natural foods. This trend is being driven by concerns about additives, preservatives…