Italy

Retail value sales of luxury goods in Italy are set to increase by 10% in 2023 in current terms to stand at EUR31.6 billion. The resumption of work, shopping, and travel activities has propelled the growth in sales. As people returned to their…

Hotels have seen a strong recovery in 2023 although the recovery has been at different speeds between the different categories, with the recovery certainly being driven by an increase in average daily rates (ADR). The exception to this is hotel…

2023 was a good year for limited-service restaurants in Italy with the category seeing an increase in the number of outlets, while also seeing healthy transaction growth in value and volume terms. This positive trend was seen both in independent as…

Demand for laundry care products continued to fall in Italy in 2023, as consumers maintained the less rigorous washing and sanitation regimes practised pre-pandemic. Reduced anxiety over catching the virus, along with rising electricity costs and…

Sales of large cooking appliances took off during 2021 with the increased time being spent at home encouraging consumers to invest in home improvements. Unable or unwilling to visit foodservice outlets or go on holiday some consumers took the…

Juice is also seeing an off-trade volume slump in 2023, with a better performance witnessed in on-trade channels. Juice is a very mature category in Italy, which adds another challenging factor to other obstacles affecting the sales of juice (and…

Jewellery performed well in Italy in 2023 despite a high rate of inflation and an increase in prices, especially for fine jewellery, which saw stronger growth than custom jewellery in both volume and value terms during the year. In fact, the…

Jeans is expected to see a low single-digit growth in retail current value terms over 2023, to return to the 2019 pre-Coronavirus (COVID-19) level. Jeans started to recover in 2021, having suffered a downturn with the pandemic, as Italians limited…

Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…

Depopulation in Italy from 2021-2040 will result from negative natural change, with positive net migration unable to reverse this demographic trend. While urbanisation continues, significant cities will contract, in line with the shrinking…

Milan and Bologna stand out as Italy's most economically dynamic cities, with Bari displaying the greatest potential for future economic expansion. However, Italian cities will face enduring challenges. In the short term, these include a global…

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

In 2023, Italy ranked 13th among Western European countries in average gross income, with a modest rise in per capita disposable income in 2023. Economic slowdown and persistent inflationary pressures constrained income growth. Furthermore, income…

Car sales in Italy have been slowing down for various reasons, including an increase in long-term rental and growing use of rental apps as consumers adopt a car-as-a-service attitude, and more people spending longer periods at home for working and…

The COVID-19 crisis and the significantly increased amount of time that Italians were forced to spend at home considerably bolstered consumers’ digital engagement. People turned to digital devices for work, study, shopping, entertainment and…

The report examines the global landscape of EV charging, comparing its development against the rising uptake of EVs. It then takes a deep dive into EV charging trends across select major economies, delving into the competitive landscape and…

Ice cream remains in a small negative volume slump in Italy in 2024, albeit with sales improved from 2023. Meanwhile, value is better supported by inflated prices. The overall negative performance is being affected by a slump in take-home ice cream,…

Although more stable than in the previous year, inflation rates still remained high in Italy in 2023 with the price of food and other grocery and non-grocery items continuing to rise. In the context of high inflation, hypermarkets continued to…

In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…

The strongest trend in health and wellness soft drinks in Italy in 2022 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…

The pandemic adversely affected consumption of snack bars with these products having fallen out of favour as consumers spent more time at home, but with the return to normal life in 2022, sales also returned to growth. Convenience and taste were at…

The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. Indeed, trends such as the increased focus on preventive health, which developed in 2020, remained quite relevant in 2022, with this being…

Healthy and sustainable food is a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. The growing interest in vegan butter and spreads is…

Organic products came to the fore in several categories within cooking ingredients and meals in 2022. As demand has risen retailers’ shelves have become increasingly crowded with organic products with many stores creating specific areas of their…

Over 2022-2027, Italy is set to experience a modest rise in the number of households, with single person households maintaining their dominant position. Soaring inflation had a significant impact on household spending in 2022, leading to increased…

Renowned Italian coffee brand Lavazza made a significant contribution towards sustainability with the launch of its first-ever carbon-neutral flexible aluminium capsules for fresh coffee pods compatible with Nespresso Original machines. By combining…