Italy

Inflationary pressures leading to price rises are placing downwards pressure on off-trade volume sales of soft drinks in Italy. Additionally, the poor weather in 2023, especially compared to the heatwaves in 2022, has further suppressed potential…

Sales in snacks in Italy in 2024 are being characterised by growth in terms of value, while volume tends to be a little lower due to lingering inflationary pressures. That said, inflation is notably easing in 2024, thus heralding a gradual return to…

Smokeless tobacco, e-vapour products and heated tobacco was the winning category in Italy in 2023, seeing good volume and value sales. However, we note the absence of moist snuff, chewing tobacco, and smokeless tobacco, thus, the category consists of…

Smal local grocers continued to suffer from fierce competition from other retailers in 2023, including larger format grocery retailers, but especially discounters. Despite this, small local grocers maintained a positive growth trajectory in current…

Within small cooking appliances there are a large number of local and foreign manufacturers selling both online and in stores, alongside a myriad of options brought to the table by wholesalers and importers that bring their low-cost products directly…

Sales of sleep aids continue to decline in 2023 in current value and retail volume terms, following the trend observed in the previous year. Sales of sleep aids soared in 2020 and 2021 following the outbreak of COVID-19 with the pandemic resulting in…

Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines…

After a strong recovery in demand in 2022 as COVID-19 measures were relaxed the number of transactions through self-service cafeterias started to decline again in 2023. This decline was in part due to the fact that more consumers are now spending at…

Savoury snacks are seeing a positive performance in Italy in 2024, in both volume and value terms. This is strongly supported by the “snackification” trend, whereby consumers eat fewer, full, sit-down meals and, instead, snack more often during the…

Glass continues to be the leading pack type in sauces, dressings and condiments with a strong showing in product areas such as pickled products, dips, mayonnaise, ketchup, barbecue sauces and tomato pastes and purées. Glass packaging has been rooted…

Glass continues to be the leading pack type in sauces, dips and condiments. Glass packaging has been rooted in Italian cuisine for decades, often associated with natural, healthy and home-made products. These pack types are also regarded positively…

Cooking and table sauces has been particularly impacted by the high inflation that has hit Italy in 2022/2023, with the price of mayonnaise, for instance, spiralling upwards. The increase in the price of sunflower oil, a key ingredient in the…

Rx/reimbursement adult incontinence remained in a slump in Italy in 2023, as the government continues to reduce its spending in the healthcare system. In 2024, public expenditure in hospitals and so-called “Community Health Houses” will be further…

RTDs saw volume sales stagnate in Italy in 2023. Two main factors constrained the performance of RTDs in both the on-trade and off-trade channels during the final year of the review period. Significant price rises deterred consumers from purchasing…

Despite showing competition to concentrates, RTD tea is also facing competition from other soft drinks categories, notably energy drinks for example. Added to which, RTD tea has seen steep price increases, thus placing further downwards pressure on…