Italy

2023 was another good year for street stalls/kiosks with the category seeing an increase in value and volume terms but also in terms of the number of outlets. Chained street stalls/kiosks saw more dynamic growth than independent street stalls/kiosks…

Store cards continued to register a negative performance in 2023, in terms of both the number of cards in circulation and the value of transactions, continuing the trend established during the review period. This was due to strong competition from…

In 2022, volume sales of starchy roots declined in the Italian market. Meanwhile, from a production point of view, yields had been lower than expected and investments had been made. The main cause was the effects of climate change, with the weather…

Overall, 2023 was a challenging year for the staple foods sector in Italy, characterised by stagnation in retail sales volumes. However, the market saw considerable current value growth driven by persistent inflationary pressure. During the second…

Overall, sportswear is expected to see healthy growth in retail current value terms in 2023. All categories of sportswear are predicted to continue their retail current value growth trajectories, albeit at a slower rate, compared with 2021 and 2022.…

Sports nutrition looks set to see double-digit growth in current value terms in 2023 for the second year running with sales having already exceeded pre-COVID-19 levels. The category had already seen a full recovery in 2022 in Italy after the decline…

Sports drinks is suffering from cross-category factors which are placing downwards pressure on soft drinks sales overall, leading to a strong off-trade volume slump. To start with, sports drinks is a non-essential category, with products…

Spirits saw volume sales decline in Italy in 2023. Strong price rises and pressure on purchasing power had dire effects on demand for spirits through both on-trade and off-trade channels during the year. Indeed, consumers became more and more…

Sales of spectacles are set to see continued current value growth in Italy in 2024, with growth being supported by the recovery in Italians’ purchasing power. Indeed, the spectacles category is expected to see volume sales grow faster than in the…

While the 1,500ml bottle is the most popular size in bottled water and 500ml is the most widely used size among the smaller pack types in this category, there has been strong growth recorded by smaller pack sizes in bottled water, such as 250ml or…