Italy

The Rome in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

In recent years, the consumption of noodles in Italy has seen a notable rise in demand, both in terms of classic noodles and instant noodles. This trend can be attributed to Italian consumers’ growing appreciation of food from other culinary…

Value sales in retail tissue were supported by inflationary pressures surrounding the paper industry in Italy in 2023. The paper industry is highly energy intensive, including in terms of water volumes used, thus costs have skyrocket for…

High inflation rates continued to negatively affect producers, distributors, and most importantly consumers in 2023, despite inflation being slightly more stable than in the previous year. Indeed, as issues in the supply chain, logistical space, and…

Retail e-commerce in Italy posted a relatively moderate increase in current value terms in 2023, with growth largely driven by foods, beverages and beauty products. After a steep increase in market penetration of fast moving consumer goods sold…

Italy’s ageing population continued to support value sales in retail adult incontinence in 2023. Here we also note cross-category trends which focus on wellbeing and helping to enhance the quality of consumers’ lives and their overall holistic…

2023 has been another tough year for sales of refrigeration appliances which have continued to decline for the second year running. There has been a particularly significant slowdown in demand for freezers, with the category posting a heavy decline…

After a 2022 marked by a drop in consumption in retail volume terms, the pulses category returned to growth in Italy during 2023. This positive signal involved both the production and consumption of pulses in the country. On the production side,…

Processed poultry continues to grow in volume terms across chilled, shelf stable and frozen formats. Italy is amongst the leading poultry breeders and producers in Europe, and Italian consumers are tending to increase their consumption of poultry…

In 2022, packaging volumes of thin wall plastic containers used in chilled processed meat increased as they are durable and cost-effective. Moreover, the heightened awareness of food safety and hygiene standards saw manufacturers adopting packaging…

With shelf stable fruit and vegetables accounting for more than two thirds of packaging units in processed fruit and vegetables, and metal food cans being the dominant pack type in shelf stable fruit and vegetables, metal food cans is also the…

In recent years, a significant increase in legume consumption has been observed in Italy. This trend is largely attributed to increased awareness of the health benefits associated with consuming these types of foods, as well as a growing interest in…

Premium beauty and personal care registered double-digit growth in current value terms in 2023, following a similar trend seen in 2022. Growth was driven by the dynamism of premium facial make-up and skin care with these categories benefiting from…

Premium and luxury cars is set to record current value growth of 10% to total EUR11.6 billion in 2023. This growth stems from the strong demand from higher-income consumers whose expenditure is proving more resilient in the face of macroeconomic…

Pre-paid cards continued to be one of the most popular types of financial card in Italy, particularly in the case of young adults or those without a bank account. However, as with other financial cards, the rise of contactless payments expanded usage…

The Coronavirus (COVID-19) pandemic is the harshest global crisis since World War II, and will have a long-lasting impact on economies around the world. Countries are entering historic recessions, public debt will skyrocket and labour markets will…

Wireless speakers will continue to exhibit volume growth in 2023, with some of this rise in sales coming at the expense of portable media players, a category in steep decline. Smartphones and streaming content are cannibalising portable media…

As consumers look for new and innovative ways to save money, they try to save as much as they can by cutting expenses on anything that is not considered a strict necessity. Polishes oftentimes fall into this basket, considering that priority is…

The most heavily used pack type in plant-based dairy products is the brick liquid carton. This is because brick liquid cartons are the main pack type in the biggest category of plant-based milk. Brick liquid cartons provide a longer shelf life and…

Plant-based dairy is projected to see further strong retail volume and current value growth in 2023. While almost all product areas are set to record positive growth, “other” plant-based milk is expected to see the fastest increments (ongoing…