Italy

Financial cards and payments performed well in Italy in 2023, both in terms of the number of cards in circulation and the value of transactions. Growth was underpinned by the growing trend towards cashless payments, even for smaller amounts, thanks…

Eyewear is expected to record low single-digit growth in current value terms in Italy in 2024. Growth is set to be supported by Italian consumers’ recovery in purchasing power. Indeed, most categories’ volume sales are expected to see growth on the…

Standard eye care is set to continue benefiting from the increasing amount of time consumers are spending in front of digital screens. Sales are expected to deliver steady growth in current value terms in 2023, with this being boosted by unit price…

Tourist visitor levels in Italy were seen to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This is an improvement on previous years when the pandemic was preventing people…

Energy drinks is the big winner in 2023, with healthy off-trade volume sales – despite the inflationary pressures which are causing downwards dynamics across much of soft drinks as a whole. This positive performance is being driven by several…

In the eggs category, 2022 was marked by a significant increase in production costs. This increase was mainly attributable to the rise in energy costs, production factors, and especially the surge in feed prices due to the outbreak of the war in…

Olive oil is an important part of the traditional Italian diet but the category has continued to see declining sales in retail volume terms in 2023, although elevated inflation and a sharp rise in prices has ensured the category has continued to see…

In 2023, overall milk consumption is projected to see a slight increase in retail volume sales, led by goat milk, fat-free and semi skimmed shelf stable milk and fat-free fresh milk. However, fresh milk, overall, is set to continue to post a dip in…

Sales of dog food recorded modest growth in retail volume terms in 2023 but this this was still relatively impressive given the economic challenges facing many owners and the impact of significant price rises on the market. The price increases seen…

Dishwashing in Italy saw strong growth doing the pandemic, but in 2023 sales continued to normalise as consumers continued to return to pre-pandemic routines, spending more time dining in foodservice channels and with friends and family, and less…