Italy

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Mobility in Italy

Sep 2023

2022 was a year of overall stagnation for mobility in Italy. The increase in fuel prices, the high inflation in the Eurozone, as well as some persisting health concerns have slowed growth rates across nearly all mobility segments. While light vehicle…

USD 1,650
Country Report

Mobile Phones in Italy

Jul 2023

Sales of smartphones have been trending down in volume terms in recent years, as consumers perceive that the latest versions do not incorporate sufficient new and compelling technology to justify the expense of a new product. Lack of inventory due to…

USD 1,100
Country Report

Microwaves in Italy

Dec 2023

Sales of microwaves have declined in retail volume terms in 2023 for the second year running, albeit sales have remained higher than pre-pandemic levels. Italy’s economy has come under severe pressure due to various factors, with this being…

USD 1,195
Country Report

Menswear in Italy

Nov 2023

Menswear is set to see a strong single-digit rise in retail current value sales over 2023 to exceed the 2019 pre-pandemic level, following the slump recorded in 2020 due to the outbreak of Coronavirus (COVID-19) and fast growth rebounds in both 2021…

USD 1,195
Country Report

Menstrual Care in Italy

Mar 2024

The rise of pharmacies as “information hubs” in 2023 is connected to the performance of menstrual care in Italy. Indeed, pharmacies are increasingly becoming hubs for female consumers, around different topics, and including sensitive subjects. For…

USD 1,195
Country Report

Men's Grooming in Italy

May 2024

Men’s grooming recorded dynamic growth in current value terms for the third consecutive year in 2023, mainly led by significant price hikes across all product categories. This surge can be attributed to inflationary pressures, which prompted…

USD 1,195
Country Report

Meat in Italy

Jan 2024

In recent years, the meat category in Italy has been going through an uncertain phase, especially regarding supply. Several factors, such as high breeding costs and feed shortages, are negatively affecting the development of the meat category.…

USD 1,195
Country Report

Meals and Soups Packaging in Italy

Sep 2023

Even prior to the pandemic, chilled pizza had been recording significant annual declines, which continued during the pandemic and on into 2022. Chilled pizza often loses out to the longer shelf life of frozen pizza. While the packaging unit volumes…

USD 1,100
Country Report

Meals and Soups in Italy

Nov 2023

Meal kits are becoming increasingly popular among Italian consumers. This trend is winning over more and more people because it offers many advantages. First, meal kits are very convenient and practical because they save time and effort. There is no…

USD 1,100
Country Report

Mass Beauty and Personal Care in Italy

May 2024

Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…

USD 1,195
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