Italy

Tourism flows in Italy have performed very well in 2023 with figures expected to come close to pre-pandemic levels in terms of number of trips. The Easter weekend contributed to the recovery of tourism in Italy, with domestic and foreign tourists…

Travel in Italy is performing very well in 2023, with increasing travel flows both inbound and domestic. Domestic trips are seeing a particularly fast recovery with consumers looking to take holidays in closer proximity to their home with the…

In the retail channel’s packaging unit volumes of alcoholic drinks in Italy, metal beverage cans were becoming more popular during the review period, albeit with the exception of 2022, with this pack type expected to also continue gaining share over…

2022 was a year of overall stagnation for mobility in Italy. The increase in fuel prices, the high inflation in the Eurozone, as well as some persisting health concerns have slowed growth rates across nearly all mobility segments. While light vehicle…

Analgesics is expected to see a single-digit growth in current value terms in 2023. Sales are benefiting from the stable demand for analgesics and unit price increases linked to rising price lists as a result of the higher cost of production faced by…

Consumer health is set to record moderate single-digit growth in current value terms in 2023. With the pandemic officially over, according to the World Health Organisation (WHO), Italians are keen to get back to their pre-COVID-19 lifestyles and this…

Cough/cold remedies are set to see high single-digit growth in current value terms in 2023, with sales likely to benefit from a high number of cases of cold and flu in the 2023/2024 season. Furthermore, value sales will likely also be boosted by unit…

Dermatologicals is seeing steady single-digit growth in current value terms in 2023. Two of the most important product areas, topical antifungals and vaginal antifungals, are both seeing moderate growth in 2023, although this is largely due to…

Dietary supplements is set to see strong growth in current value terms in 2023. One major driver of this performance is the dynamic growth being seen in probiotic supplements in 2023, which is set to see the second consecutive year of double-digit…

Digestive remedies has been one of the most dynamic OTC categories with it being set to see high single-digit growth in current value terms in 2023. This is being fuelled by the dynamic performance of antacids, the largest product category within…