Italy

In the post-pandemic period, people are spending a lot more time outside their homes, helping to boost the use of colour cosmetics in 2022. Make-up as a concept was also starting to be seen as a form of self-expression and self-care, promoting mental…

Over 2022-2027, Italy is set to experience a modest rise in the number of households, with single person households maintaining their dominant position. Soaring inflation had a significant impact on household spending in 2022, leading to increased…

The Milan in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Naples in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Rome in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy.

With the COVID-19 crisis, many consumers purchased new computers and peripherals to set up home office spaces or for distance learning, which led to unprecedented peaks in demand. This has been reducing demand for new products over time, given that…

Consumer electronics is trending downwards in Italy for several reasons. The high rate of inflation prevailing towards the end of the review period and the marked rise in the prices of food and energy have forced consumers to rethink their spending,…

Sales of headphones in Italy are benefiting from the growth of the sports and health industries. As consumers increase their participation in regular sports and physical exercise, they are making greater use of headphones on the go, particularly…

Italian consumers make considerable use of audio content, from audiobooks to podcasts to listening to music. In recent years, podcasts have seen staggering growth in consumption thanks to the fact that several platforms, such as Spotify, have…