Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Alcoholic drinks saw total volume sales decline in Italy in 2023. Price spikes and pressure on consumer purchasing power had a strongly negative impact on demand for alcoholic drinks during the year. Consumers became more conservative with their…
Beer saw total volume sales fall in Italy in 2023. The growth dynamics of the pandemic changed for beer over the 2022-2023 period. Following consecutive years of off-trade growth (2020 and 2021), demand for beer in the off-trade declined in 2022.…
Chocolate confectionery in Italy in 2024 is following the general trend of value being supported over volume due to lingering inflationary pressures. However, any volume challenges in subcategories are being balanced by the popularity of seasonal…
Cider/perry saw significant volume growth in Italy in 2023. Indeed, cider/perry was the only alcoholic drinks category to see a positive performance in volume terms in the Italian market in the final year of the review period. The small size of the…
Gum in Italy continues to achieve positive value and volume sales in 2024. Notably, gum consumption is strongly related to an out-and-about, sociable lifestyle, whereas such activities were curbed during the era of the pandemic restrictions and…
Ice cream remains in a small negative volume slump in Italy in 2024, albeit with sales improved from 2023. Meanwhile, value is better supported by inflated prices. The overall negative performance is being affected by a slump in take-home ice cream,…
RTDs saw volume sales stagnate in Italy in 2023. Two main factors constrained the performance of RTDs in both the on-trade and off-trade channels during the final year of the review period. Significant price rises deterred consumers from purchasing…
Savoury snacks are seeing a positive performance in Italy in 2024, in both volume and value terms. This is strongly supported by the “snackification” trend, whereby consumers eat fewer, full, sit-down meals and, instead, snack more often during the…
Sales in snacks in Italy in 2024 are being characterised by growth in terms of value, while volume tends to be a little lower due to lingering inflationary pressures. That said, inflation is notably easing in 2024, thus heralding a gradual return to…
Spirits saw volume sales decline in Italy in 2023. Strong price rises and pressure on purchasing power had dire effects on demand for spirits through both on-trade and off-trade channels during the year. Indeed, consumers became more and more…