Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of sleep aids continue to decline in 2023 in current value and retail volume terms, following the trend observed in the previous year. Sales of sleep aids soared in 2020 and 2021 following the outbreak of COVID-19 with the pandemic resulting in…
Sports nutrition looks set to see double-digit growth in current value terms in 2023 for the second year running with sales having already exceeded pre-COVID-19 levels. The category had already seen a full recovery in 2022 in Italy after the decline…
Multivitamins is set to deliver moderate growth in current value terms in 2023, representing a significant slowdown from the growth seen during the pandemic. This slower growth is largely the result of the lower demand for multivitamins positioned…
Meal replacement is seeing moderate growth in current value and retail volume terms in 2023, with the category remaining the largest area of weight management and wellbeing in Italy. After having been negatively impacted by the impact of inflation on…
Wound care is set to see moderate growth in current value and retail volume terms in 2023. Sales are benefiting from Italian consumers returning to their old pre-pandemic lifestyles with there being a growing desire to spend time outside pursuing…
Baby food is significantly affected by a high inflation rate in 2022 and 2023. The upturn in the inflation rate, which gained momentum in March 2022 and in subsequent months, is, however, on the downturn in 2023. The rush of Italian consumers to…
During the Coronavirus (COVID-19) pandemic, consumers found or rediscovered a passion for cooking/baking and the demand for quality, but also traditional, butter increased. Thus, COVID-19 in Italy saw demand increase strongly as consumers stocked up…
The price of cheese in Italy has risen considerably towards the end of the review period. Higher pricing has been affected by several factors. The Coronavirus (COVID-19) pandemic crisis, its aftermath, and the outbreak of war in Ukraine have had…
In 2022 and early 2023, dairy in Italy was particularly affected by price increases due to inflation. This has seen a drop in consumption in some categories, such as butter and spreads. This situation was aggravated by lower milk production in Italy,…
In 2023, overall milk consumption is projected to see a slight increase in retail volume sales, led by goat milk, fat-free and semi skimmed shelf stable milk and fat-free fresh milk. However, fresh milk, overall, is set to continue to post a dip in…