Italy

Tissue and hygiene continued to see healthy value growth in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. Meanwhile, this same inflationary environment is causing price-sensitivity in consumers, thus, many…

Renowned Italian coffee brand Lavazza made a significant contribution towards sustainability with the launch of its first-ever carbon-neutral flexible aluminium capsules for fresh coffee pods compatible with Nespresso Original machines. By combining…

Smal local grocers continued to suffer from fierce competition from other retailers in 2023, including larger format grocery retailers, but especially discounters. Despite this, small local grocers maintained a positive growth trajectory in current…

Italy’s ageing population continued to support value sales in retail adult incontinence in 2023. Here we also note cross-category trends which focus on wellbeing and helping to enhance the quality of consumers’ lives and their overall holistic…

Value growth in nappies/diapers/pants maintained its performance in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. That said, consumers in Italy remain resistant to lowering the quality of the nappies/diapers…

Men’s grooming recorded dynamic growth in current value terms for the third consecutive year in 2023, mainly led by significant price hikes across all product categories. This surge can be attributed to inflationary pressures, which prompted…

General merchandise stores recorded dynamic double-digit growth in current value terms in 2022 with department stores and variety stores both seeing elevated sales. This performance was backed by a renewed sense of optimism as concerns around the…

After a strong recovery in demand in 2022 as COVID-19 measures were relaxed the number of transactions through self-service cafeterias started to decline again in 2023. This decline was in part due to the fact that more consumers are now spending at…

Full-service restaurants continued on the path to recovery after the pandemic with the category seeing an increase in the number and value of transactions, although the number of outlets continued to decline. Eating out at full-service restaurants is…

The traditional and connected watches category registered growth in both volume and value terms in Italy in 2023. Value growth outpaced the rise in volume sales on the back of rising prices during the year. During and after the COVID-19 crisis,…