Italy

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

Value sales of fine wines/champagne and spirits are set to grow by 12% in current terms to total EUR1.3 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Entertaining and socialising with friends is a…

The effects of inflation and the general economic crisis are still evident In Italy in 2023. This is reflected in an increase in current value terms across all categories within cooking ingredients and meals in 2023. However, this is contrasted with…

Glass continues to be the leading pack type in sauces, dips and condiments. Glass packaging has been rooted in Italian cuisine for decades, often associated with natural, healthy and home-made products. These pack types are also regarded positively…

Meal replacement is seeing moderate growth in current value and retail volume terms in 2023, with the category remaining the largest area of weight management and wellbeing in Italy. After having been negatively impacted by the impact of inflation on…