Italy

Spirits saw volume sales decline in Italy in 2023. Strong price rises and pressure on purchasing power had dire effects on demand for spirits through both on-trade and off-trade channels during the year. Indeed, consumers became more and more…

Sales in snacks in Italy in 2024 are being characterised by growth in terms of value, while volume tends to be a little lower due to lingering inflationary pressures. That said, inflation is notably easing in 2024, thus heralding a gradual return to…

Sales of spectacles are set to see continued current value growth in Italy in 2024, with growth being supported by the recovery in Italians’ purchasing power. Indeed, the spectacles category is expected to see volume sales grow faster than in the…

Homewares saw stable growth in current value terms in 2023, buoyed by several contributing factors. Italy’s expanding middle class and increasing urbanisation have led to a growing demand for homewares as more people seek to create comfortable and…

Sales of depilatories saw a positive performance in both volume and current value terms in 2023. Demand for these products was sustained by consumers continuing to return to their more active lifestyles, following the end of the pandemic, with 2023…

The cat litter category has evolved a lot over the years and continues to do so. Manufacturers and consumers of cat litter are increasingly favouring products with sustainable materials and options which provide greater comfort to cats. As seen in…

The increasing frequency of high temperatures and periods of prolonged drought, followed by heavy showers, is believed to have encouraged the spread of insect infestations in Italy during the review period. In addition to the usual infestations in…

Throughout 2022 and 2023, sales of air care products were negatively impacted by tough economic conditions, which saw cash-strapped consumers seek to rationalise their expenditure by switching away from non-essential products. This was accompanied by…

Sales of writing instruments increased in both volume and value terms in 2023 thanks to the continued normalisation of lifestyles, including returns to school and a strong reduction in smart working. The good performance of the category was largely a…

In 2022, volume sales of starchy roots declined in the Italian market. Meanwhile, from a production point of view, yields had been lower than expected and investments had been made. The main cause was the effects of climate change, with the weather…