Italy

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy.

Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…

Heavy tax burden, persisting bureaucracy hurdles and struggles with government finances place Italy among the worst performers in Western Europe in the Economic Freedom ranking. The business environment is also clouded by cumbersome regulatory…

Milan and Bologna stand out as Italy's most economically dynamic cities, with Bari displaying the greatest potential for future economic expansion. However, Italian cities will face enduring challenges. In the short term, these include a global…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…