Italy

Financial cards and payments performed well in Italy in 2023, both in terms of the number of cards in circulation and the value of transactions. Growth was underpinned by the growing trend towards cashless payments, even for smaller amounts, thanks…

In recent years, a significant increase in legume consumption has been observed in Italy. This trend is largely attributed to increased awareness of the health benefits associated with consuming these types of foods, as well as a growing interest in…

Cooking and table sauces has been particularly impacted by the high inflation that has hit Italy in 2022/2023, with the price of mayonnaise, for instance, spiralling upwards. The increase in the price of sunflower oil, a key ingredient in the…

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

Value sales of fine wines/champagne and spirits are set to grow by 12% in current terms to total EUR1.3 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Entertaining and socialising with friends is a…

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

Healthy and sustainable food is a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. The growing interest in vegan butter and spreads is…

With shelf stable fruit and vegetables accounting for more than two thirds of packaging units in processed fruit and vegetables, and metal food cans being the dominant pack type in shelf stable fruit and vegetables, metal food cans is also the…

Even prior to the pandemic, chilled pizza had been recording significant annual declines, which continued during the pandemic and on into 2022. Chilled pizza often loses out to the longer shelf life of frozen pizza. While the packaging unit volumes…

The inflationary climate has had a strong impact on yoghurt, not least in pushing retail current value over volume sales. Indeed, the anticipated drop in retail volume sales of by far the main type, flavoured yoghurt, is expected to lead to…