Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cigarettes in Italy continued to decline in volume terms in 2023, as the number of cigarette smokers diminish. At the same time, the rising tax on cigarettes is pushing up prices, supporting value sales but also acting as a deterrent to cigarette…
Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines…
Like all other fresh food categories, the nuts category has been greatly affected by problems related to the entire production chain. General increases in production and transportation costs, including the significant increase in shipping costs, have…
Wine saw volume sales fall in Italy in 2023. While wine had seen on-trade growth in the previous year as consumers eagerly returned to socialising outside the home once COVID-19 related restrictions were lifted, the category experienced decline in…
Sugar confectionery is achieving positive sales in both value and volume terms in Italy in 2024. However, performance differs between categories, with boiled sweets and pastilles, gummies, jellies and chews seeing good growth in both value and volume…
Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by…
Eyewear is expected to record low single-digit growth in current value terms in Italy in 2024. Growth is set to be supported by Italian consumers’ recovery in purchasing power. Indeed, most categories’ volume sales are expected to see growth on the…
Italians are passionate about outdoor cooking and grilling and enjoy using barbecues throughout all seasons. Despite seasonal fluctuations, the market peaks in spring, particularly around Easter, with summer close behind due to national holidays and…
Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…
Hair care experienced robust growth in current value terms in 2023, with this being driven by significant price hikes across all categories. This surge can be attributed to inflationary pressures, which prompted major brands to raise their selling…