Italy

After the negative events that characterised 2022, including the war following the Russian invasion of Ukraine and high rates of inflation, retail volume sales of fresh food started to grow again in Italy in 2023. Italian consumers continued to…

In the eggs category, 2022 was marked by a significant increase in production costs. This increase was mainly attributable to the rise in energy costs, production factors, and especially the surge in feed prices due to the outbreak of the war in…

Cider/perry saw significant volume growth in Italy in 2023. Indeed, cider/perry was the only alcoholic drinks category to see a positive performance in volume terms in the Italian market in the final year of the review period. The small size of the…

Beer saw total volume sales fall in Italy in 2023. The growth dynamics of the pandemic changed for beer over the 2022-2023 period. Following consecutive years of off-trade growth (2020 and 2021), demand for beer in the off-trade declined in 2022.…

Home improvement in Italy experienced slower growth in current value terms in 2023 compared to the previous year. This downward trend was largely influenced by Italy’s popular 'Superbonus 110%' scheme, introduced in 2020, which offers homeowners a…

Gardening in Italy saw a significant decline in sales in 2023 which was in part due to the erratic weather which was linked to the impact of climate change. The country experienced severe droughts followed by heavy rains, creating a challenging…

Colour cosmetics continued to show double-digit growth in current value terms in 2023 in line with the previous year. While face masks were still worn in many situations in 2022, they were discarded by most people in 2023 as all remaining…

Static consoles were a key driver of value growth in video games in Italy during 2023, as there had been a delay in product deliveries to Italy during and after the COVID-19 pandemic. Existing console brands are still perceived as relatively new by…

Sales of cat food recorded moderate volume growth across all categories in 2023. This was accompanied by strong growth in current value terms which was largely the result of elevated inflation and price increases introduced by retailers and companies…

Although more stable than in the previous year, inflation rates still remained high in Italy in 2023 with the price of food and other grocery and non-grocery items continuing to rise. In the context of high inflation, hypermarkets continued to…