Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Consumer foodservice saw healthy growth in 2023 in terms of value sales and number of transactions, and the performance was much better than expectations. High inflation and a sharp rise in the cost of living had been expected to limit demand, but…
Due to higher energy prices, rising inflation, and a sharp rise in the cost of living Italian consumers have been looking at minimising their expenditure in many ways. This more conservative approach to spending has had a negative impact on overall…
Tea is seeing a more sluggish performance than coffee, with retail volume sales remaining in negative figures and retail value barely managing to achieve a positive result. Foodservice volume, on the other hand, is seeing a healthier performance.…
Despite showing competition to concentrates, RTD tea is also facing competition from other soft drinks categories, notably energy drinks for example. Added to which, RTD tea has seen steep price increases, thus placing further downwards pressure on…
The performance of hot drinks in Italy in 2023 is being strongly affected by inflationary pressures. Within this context, volume sales are sluggish while value sales are supported by rising unit prices. In addition to inflationary pressures, coffee…
The enduring consumer preference for debit cards over credit cards continued throughout 2023, with the former accounting for the more than 10 times the value of the latter in terms of transactions. Such cards are easy to obtain in Italy, as well as…
Olive oil is an important part of the traditional Italian diet but the category has continued to see declining sales in retail volume terms in 2023, although elevated inflation and a sharp rise in prices has ensured the category has continued to see…
Consumer lending in Italy maintained positive, albeit modest growth in current value terms in 2023, as ongoing economic uncertainty led many Italians to retain a cautious attitude towards borrowing. Factors such as high inflation rates, increasing…
Italian consumers are increasingly including breakfast cereals in their diets. The growing interest in breakfast cereals is being underpinned by a number of factors, with the demand for convenient meal options in the context of hectic consumer…
Having spiked during the Coronavirus (COVID-19) crisis, retail volume sales of other dairy products stabilised towards the end of the review period. Retail volume sales of other dairy were exceptionally high in 2020 as consumers spent more time…