Italy

Apparel accessories is projected to see slight retail volume and strong retail current value growth over 2023, with the recovery of all categories, except for “other” apparel accessories. This category continued to suffer steep declines due to the…

The pandemic adversely affected consumption of snack bars with these products having fallen out of favour as consumers spent more time at home, but with the return to normal life in 2022, sales also returned to growth. Convenience and taste were at…

Retail value sales of luxury goods in Italy are set to increase by 10% in 2023 in current terms to stand at EUR31.6 billion. The resumption of work, shopping, and travel activities has propelled the growth in sales. As people returned to their…

Baby food is significantly affected by a high inflation rate in 2022 and 2023. The upturn in the inflation rate, which gained momentum in March 2022 and in subsequent months, is, however, on the downturn in 2023. The rush of Italian consumers to…

Sales of sleep aids continue to decline in 2023 in current value and retail volume terms, following the trend observed in the previous year. Sales of sleep aids soared in 2020 and 2021 following the outbreak of COVID-19 with the pandemic resulting in…

Dietary supplements is set to see strong growth in current value terms in 2023. One major driver of this performance is the dynamic growth being seen in probiotic supplements in 2023, which is set to see the second consecutive year of double-digit…

Travel in Italy is performing very well in 2023, with increasing travel flows both inbound and domestic. Domestic trips are seeing a particularly fast recovery with consumers looking to take holidays in closer proximity to their home with the…

Hotels have seen a strong recovery in 2023 although the recovery has been at different speeds between the different categories, with the recovery certainly being driven by an increase in average daily rates (ADR). The exception to this is hotel…

Wireless speakers will continue to exhibit volume growth in 2023, with some of this rise in sales coming at the expense of portable media players, a category in steep decline. Smartphones and streaming content are cannibalising portable media…

Contact lenses is set to see mid-single digit growth in current value terms in Italy in 2024, continuing the trend from the previous year, with the category being the most dynamic within eyewear. Growth in the category will be supported by Italians…