Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Consumer electronics is trending downwards in Italy for several reasons. The high rate of inflation prevailing towards the end of the review period and the marked rise in the prices of food and energy have forced consumers to rethink their spending,…
Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…
Even bottled water sales are falling into a slump in off-trade volume terms in 2023, although this is expected to be remedied over the coming years as the category inches its way back into small, expected, positive growth. The same cross-category…
Fresh unpackaged bread still accounts for a dominant proportion of volume sales in the leavened bread category. The main drivers of choice in this area are taste and freshness, which are important in bakery products because fresh products are…
Personal luxury is set to see current value growth of 10% in 2023 to reach EUR17.9 billion. Growth is being supported by strong performances from leading brand providers, such as Guccio Gucci SpA and LVMH Italia SpA. All areas of personal luxury are…
In recent years, there has been a growing focus on the importance of the quality and duration of sleep for people’s health and wellbeing, which has been reflected in popular books and the mainstream media. Research has included studies that have…
The traditional and connected watches category registered growth in both volume and value terms in Italy in 2023. Value growth outpaced the rise in volume sales on the back of rising prices during the year. During and after the COVID-19 crisis,…
Energy drinks is the big winner in 2023, with healthy off-trade volume sales – despite the inflationary pressures which are causing downwards dynamics across much of soft drinks as a whole. This positive performance is being driven by several…
Liquid concentrates manages to perform slightly better than powder concentrates, albeit off-trade volume sales remain in a slight decline, with on-trade performing better thanks to the revival of foodservice. Overall, liquid concentrates have a…
After the slump in demand and retail current value sales in 2020, due to the outbreak of the Coronavirus (COVID-19) crisis, womenswear rebounded in 2021 and 2022. The category moved towards a full recovery, as pandemic restrictions gradually eased…