Italy

Travel intermediaries and direct suppliers are both seeing strong growth in current value terms in 2023, with strong sales seen through online and offline and in business and leisure. As a result, booking sales are set to see a full return to…

Sales of smartphones have been trending down in volume terms in recent years, as consumers perceive that the latest versions do not incorporate sufficient new and compelling technology to justify the expense of a new product. Lack of inventory due to…

The COVID-19 crisis and the significantly increased amount of time that Italians were forced to spend at home considerably bolstered consumers’ digital engagement. People turned to digital devices for work, study, shopping, entertainment and…

Sales in cigars, cigarillos and smoking tobacco in Italy were supported by the positive performance of smoking tobacco in 2023. Indeed, smoking tobacco managed to achieve positive volume sales, as well as value sales, due to such products offering a…

Apparel and footwear specialists continued to record single-digit growth in current value terms in 2023 as the category continued on the path to recovery. Despite this sales remained lower than pre-pandemic levels as elevated inflation and a sharp…

Juice is also seeing an off-trade volume slump in 2023, with a better performance witnessed in on-trade channels. Juice is a very mature category in Italy, which adds another challenging factor to other obstacles affecting the sales of juice (and…

Childrenswear suffered a disruption, but less so compared with menswear and womenswear, in 2020, in the wake of the outbreak of Coronavirus (COVID-19). This was partly because parents tend to prioritise goods for their children, but also because…

Analgesics is expected to see a single-digit growth in current value terms in 2023. Sales are benefiting from the stable demand for analgesics and unit price increases linked to rising price lists as a result of the higher cost of production faced by…

2022 was a year of overall stagnation for mobility in Italy. The increase in fuel prices, the high inflation in the Eurozone, as well as some persisting health concerns have slowed growth rates across nearly all mobility segments. While light vehicle…

Airlines is seeing strong growth in 2023 both in terms of the number of passengers but also in terms of value sales. New routes, more connections and a stronger presence in Italy is all fuelling the dynamic growth being recorded by airlines, with…