Italy

Sales of writing instruments increased in both volume and value terms in 2023 thanks to the continued normalisation of lifestyles, including returns to school and a strong reduction in smart working. The good performance of the category was largely a…

In 2022, volume sales of starchy roots declined in the Italian market. Meanwhile, from a production point of view, yields had been lower than expected and investments had been made. The main cause was the effects of climate change, with the weather…

Savoury snacks are seeing a positive performance in Italy in 2024, in both volume and value terms. This is strongly supported by the “snackification” trend, whereby consumers eat fewer, full, sit-down meals and, instead, snack more often during the…

Ice cream remains in a small negative volume slump in Italy in 2024, albeit with sales improved from 2023. Meanwhile, value is better supported by inflated prices. The overall negative performance is being affected by a slump in take-home ice cream,…

Consumers’ remained price-sensitive in Italy in 2023, which translates into the popularity of discounter stores for products such as wipes. Indeed, non-food discounter stores offer lower prices for many basic and essential products, which is notable…