Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Italian consumers make considerable use of audio content, from audiobooks to podcasts to listening to music. In recent years, podcasts have seen staggering growth in consumption thanks to the fact that several platforms, such as Spotify, have…
Sales of headphones in Italy are benefiting from the growth of the sports and health industries. As consumers increase their participation in regular sports and physical exercise, they are making greater use of headphones on the go, particularly…
Consumer electronics is trending downwards in Italy for several reasons. The high rate of inflation prevailing towards the end of the review period and the marked rise in the prices of food and energy have forced consumers to rethink their spending,…
With the COVID-19 crisis, many consumers purchased new computers and peripherals to set up home office spaces or for distance learning, which led to unprecedented peaks in demand. This has been reducing demand for new products over time, given that…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy.