Italy

During the pandemic eating at home was a necessity with consumers working and studying from home and access to foodservice outlets being restricted. Food preparation and mealtimes represented important occasions for consumers to spend quality time…

In 2022, the newly elected right-wing government in Italy announced restrictions to the stimulus that had been triggering sales of furniture and major appliances in previous years. Consequently, while applications filed prior November 2022 were still…

Demand for air treatment products remained high in 2023, continuing the pattern seen in the previous two years. In summer 2023, demand peaked due to heatwaves and above average temperatures. Meanwhile in the spring and fall some regions in the…

Tea is seeing a more sluggish performance than coffee, with retail volume sales remaining in negative figures and retail value barely managing to achieve a positive result. Foodservice volume, on the other hand, is seeing a healthier performance.…

Sports drinks is suffering from cross-category factors which are placing downwards pressure on soft drinks sales overall, leading to a strong off-trade volume slump. To start with, sports drinks is a non-essential category, with products…

Inflationary pressures leading to price rises are placing downwards pressure on off-trade volume sales of soft drinks in Italy. Additionally, the poor weather in 2023, especially compared to the heatwaves in 2022, has further suppressed potential…

Despite showing competition to concentrates, RTD tea is also facing competition from other soft drinks categories, notably energy drinks for example. Added to which, RTD tea has seen steep price increases, thus placing further downwards pressure on…

RTD coffee is suffering from inflationary pressures in light of rising unit prices, as it is perceived as a rather exotic and niche product in the context of the strong coffee culture in Italy. Indeed, the traditional coffee culture in Italy has…

Other hot drinks consists of flavoured powder drinks, chocolate-based flavoured powder drinks, and malt-based hot drinks in Italy, all of which are seeing negative volume growth in 2023. On the other hand, sales of non-chocolate-based flavoured…

Juice is also seeing an off-trade volume slump in 2023, with a better performance witnessed in on-trade channels. Juice is a very mature category in Italy, which adds another challenging factor to other obstacles affecting the sales of juice (and…