Italy

Consumers’ remained price-sensitive in Italy in 2023, which translates into the popularity of discounter stores for products such as wipes. Indeed, non-food discounter stores offer lower prices for many basic and essential products, which is notable…

Vending saw strong growth in current value terms in 2023 for the third straight year with sales seeing an almost full recovery to pre-pandemic levels. Drinks and tobacco vending, the most important category, also saw strong growth in 2023. The return…

Tissue and hygiene continued to see healthy value growth in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. Meanwhile, this same inflationary environment is causing price-sensitivity in consumers, thus, many…

Supermarkets is the grocery retailers channel with the highest penetration in Italy and it saw moderate growth in current value terms in 2023 as inflation started to show signs of stabilising, albeit prices continued to rise. Aside from the impact of…

Smal local grocers continued to suffer from fierce competition from other retailers in 2023, including larger format grocery retailers, but especially discounters. Despite this, small local grocers maintained a positive growth trajectory in current…