Ireland

Nappies/diapers/pants in Ireland witnessed only marginal volume growth in 2023, with newborn nappies/diapers and standard nappies/diapers both seeing declines. The long-term trend of falling birth rates is reducing demand for nappies, especially for…

The pandemic period led to unhealthier lifestyles for a large number of Irish consumers, with some returning to smoking regular cigarettes as retail outlets selling vapes and other alternatives were closed. The stress and anxiety related to the…

In 2023, oral care in Ireland showcased positive results, with rising retail volume growth in areas such as dental floss, mouthwashes/dental rinses, tooth whiteners, and toothpaste. Despite the economic conditions, oral health remained important to…

2023 saw demand for fromage frais and quark begin to decline for the first time in four years, which can be seen as a balancing of demand after several years of robust performances in the category. Fromage frais and quark consistently outperformed…

Other hot drinks witnessed divergent trends in Ireland. On the one hand, the biggest category, chocolate-based flavoured powder drinks, suffered from the health and wellness trend. On the other hand, malt-based hot drinks and “other” plant-based hot…