Ireland

The available lodging for tourists has declined in 2023 as compared to 2019. The reduction in capacity is a direct result from the government’s reliance on tourist accommodation to house those seeking refuge, followed by new legislation impacting…

In 2023, limited-service restaurants in Ireland played a significant role in overall foodservice, contributing 32% share to total value sales. Limited-service restaurants not only recovered to 2019 sales levels in 2022, reaching a recovery index of…

In 2023, laundry care saw a decline in retail volume growth as retail value sales were bolstered by rising inflation and high price points. Furthermore, as hygiene concerns diminished following COVID-19, Irish consumers were returning to pre-pandemic…

Off-trade volume sales of juice were under pressure in Ireland in 2023, largely due to the health and wellness trend. Irish consumers were more conscious of the nutritional aspects of their drinks. Thus, the high sugar content of juice counted…

Ice cream in Ireland in 2024 is recovering, having been one of the snacks categories most severely impacted by inflationary pressures. The heightened cost of milk, sugar and cocoa, key ingredients in ice cream production, led to high single0digit…

Hypermarkets struggled in Ireland in 2023, due to a variety of factors. One such is the fact such stores, being large in size, were strongly affected by the hikes in energy bills and associated utilities. This made it challenging for hypermarket…

According to the Health Service Executive (HSE), only 13% of Irish children fulfil the national physical activity recommendations, with at least one in five children being overweight or obese. Due to increasing concerns surrounding the topic, the…

Functionality has been the defining trend within soft drinks in 2022, with products being fortified with ingredients such as vitamins and zinc. Post-pandemic trends have led consumers to look for improved nutrition to support their immune system and…

The Irish health agenda, alongside post-pandemic health awareness behaviour, has drastically changed snack purchasing habits among local consumers. In December 2021, the new HFSS (High Fat, Salt and Sugar) rules were unveiled by the Advertising…

Despite Ireland remaining loyal to its tea-drinking heritage, exemplified by positive performances for Barry’s Tea and Lyons in recent years, local consumers are following health and wellness trends and shifting towards fruit/herbal tea, as the…

Irish dairy products are perceived as offering exceptional quality across the world, with a high rate of exports among local products which strengthen the Irish dairy brand perception – Ireland has been classified as the EU’s leading exporter of…

The pandemic strengthened an already growing health and wellness trend within cooking ingredients and meals in Ireland. The HFSS (High Fat, Salt and Sugar) regulations, which were unveiled in December 2021 by the Advertising Standards Authority for…

The lingering economic effects of the Coronavirus (COVID-19) crisis have been exacerbated by high inflation towards the end of the review period. This has exerted strong upward pressure on product prices and the cost of living, which tempered demand,…

Home products specialists saw stagnant growth in Ireland in 2023. This is attributed to the boom in home improvements over the pandemic lockdowns, which has since eased off. Added to which, inflationary pressures and the cost-of-living crisis are…

Retail value growth recorded double-digit sales in 2023, driven by rising price points and ongoing demand for insecticides. In 2023, Ireland's summer was the fifth warmest on record. This created conditions conducive to the spread of insects,…

In 2023, consumer purchasing habits were shaped by rising inflation and the increased cost of living, with unit prices rising in home care. Consequently, while overall retail value growth was positive, driven by price increases, retail volume sales…

Consumer demand for health products made from natural ingredients is already well developed in Ireland, and this trend supports sales of herbal/traditional products in 2023. Consumers tend to use these products for minor ailments, but will shift to…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Sales in health and beauty specialists slumped into a negative performance in Ireland in 2023, following a positive pattern in 2022. We note that the 2022 growth was primarily driven by the growing health and wellbeing and preventative health trends,…

Hair care in Ireland recorded positive retail value sales in 2023, while retail volume recorded growth in areas including colourants, conditioners and treatments, and shampoos. With high inflation and negative GDP, disposable incomes decreased. This…