Ireland

RTD coffee continued to grow fast in Ireland in 2023. Convenience and indulgence factors have contributed to the rise in popularity of iced coffee. Moreover, busy lifestyles and the desire for refreshing caffeinated options have led to increased…

RTD tea is projected to continue to post off- and on-trade volume growth over 2023, albeit at much slower rates than in 2022. Both still and carbonated RTD tea continued to see volume growth at the end of the review period. Still RTD tea has enjoyed…

Soft drinks is projected to see a flat off-trade volume growth performance over 2023. While more established categories like carbonates, concentrates and juice are set to see decreases, perceived healthier bottled water and RTD tea (especially…

Sports drinks remained still quite a small category in Ireland at the end of the review period, but it continued to grow fast in off-trade volume and current value terms. In the wake of the COVID-19 experience, many consumers have shifted towards to…

The growing interest in coffee has hampered retail tea demand in Ireland 2023. Slowdowns in 2021 and 2022 followed a small spike in retail volume growth, due to the restrictions on on-trade sales in the wake of the Coronavirus (COVID-19) crisis, in…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The pandemic strengthened an already growing health and wellness trend within cooking ingredients and meals in Ireland. The HFSS (High Fat, Salt and Sugar) regulations, which were unveiled in December 2021 by the Advertising Standards Authority for…

Irish dairy products are perceived as offering exceptional quality across the world, with a high rate of exports among local products which strengthen the Irish dairy brand perception – Ireland has been classified as the EU’s leading exporter of…

Despite Ireland remaining loyal to its tea-drinking heritage, exemplified by positive performances for Barry’s Tea and Lyons in recent years, local consumers are following health and wellness trends and shifting towards fruit/herbal tea, as the…

The Irish health agenda, alongside post-pandemic health awareness behaviour, has drastically changed snack purchasing habits among local consumers. In December 2021, the new HFSS (High Fat, Salt and Sugar) rules were unveiled by the Advertising…

Functionality has been the defining trend within soft drinks in 2022, with products being fortified with ingredients such as vitamins and zinc. Post-pandemic trends have led consumers to look for improved nutrition to support their immune system and…

According to the Health Service Executive (HSE), only 13% of Irish children fulfil the national physical activity recommendations, with at least one in five children being overweight or obese. Due to increasing concerns surrounding the topic, the…

While retail value sales posted a positive performance in 2023, this was driven by rising inflation and increased price points across air care. In comparison, retail volume sales struggled, as higher price points saw consumers reducing their…

While bleach saw rising value sales aligned with increased price points, retail volume sales continued to decline in 2023. With COVID-19 concerns no longer driving sales, the product is suffering from being mainly viewed as outdated and toxic.…

Many consumers consider dishwashers an essential home appliance in Ireland, with many aware of the eco-benefits of using dishwashers above hand washing. In addition, many consumers look to use dishwashing products more sustainably, waiting for a full…

In 2023, consumer purchasing habits were shaped by rising inflation and the increased cost of living, with unit prices rising in home care. Consequently, while overall retail value growth was positive, driven by price increases, retail volume sales…

Retail value growth recorded double-digit sales in 2023, driven by rising price points and ongoing demand for insecticides. In 2023, Ireland's summer was the fifth warmest on record. This created conditions conducive to the spread of insects,…

In 2023, laundry care saw a decline in retail volume growth as retail value sales were bolstered by rising inflation and high price points. Furthermore, as hygiene concerns diminished following COVID-19, Irish consumers were returning to pre-pandemic…

Although retail value sales growth was positive, this resulted from high inflation and rising price points in 2023, as retail volume sales declined. Retail volume has been consistently declining over the review period, with polishes suffering from…

Retail value sales were positive in 2023, benefiting from the spring-cleaning season at Easter. However, the bulk of retail value growth was the result of rising inflation, which led to increased price points. As such, while retail value growth was…