Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Irish population’s experience of the significant trend towards health and wellness has increased health consciousness and had a profound impact on consumer preferences within edible oils. Consumers have displayed a growing understanding of and…
During 2023, ready meals in Ireland experienced a surge, stimulated by innovative product offerings. Among these, The Gym Kitchen's Beef Lasagne and Tesco's Beautifully Balanced Chicken & Sweet Potato Katsu Curry stood out for their unique selling…
In 2023, one key trend in sauces, dips and condiments in Ireland was the increased emphasis on marketing and advertising to stimulate consumption. This trend was particularly evident in the success story of Mutti, a local player in pasta sauces.…
Chocolate spreads is expected to see stagnant retail volume growth, and the slowest retail current value sales growth in sweet spreads over 2023. Retail current value growth is set to be in high single-digits mainly due to higher prices. This…
Baked goods has seen a significant shift in consumer preferences, with an increasing demand for plant-based and vegan alternatives over traditional products. This trend is primarily fuelled by the growing awareness of the health and environmental…
In 2023, breakfast cereals saw a significant shift towards online sales, a trend that was largely driven by the rise of e-commerce and home delivery services. The COVID-19 pandemic played a crucial role in this transition, as local consumers…
Processed fruits and vegetables, rich in vitamins, minerals, antioxidants and fibre, are becoming increasingly popular as part of a balanced diet and overall wellbeing. Moreover, these products cater to the growing demand for plant-based…
In 2023, the growth of processed meat in Ireland was driven by robust demand from the UK and EU, comprising 43% and 47% of the total value of Irish beef exports, respectively. Furthermore, there were promising opportunities in Asia, notably China,…
Rice, noodles and pasta saw a significant shift towards healthier options in 2023. Irish consumers increasingly sought wholewheat pasta, brown rice and quinoa noodles, reflecting growing awareness of the importance of a balanced diet and the benefits…
In 2023, packaged staple foods in Ireland saw a significant shift in consumer behaviour and industry dynamics. Traditional favourites such as potatoes, bread, meat, eggs and fish remain the most commonly consumed staple foods. However, increased…