Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
With Irish consumers increasingly opting for healthier hydration options, the health trend continued to drive up the demand for bottled water in both the on- and off-trade channels. More and more consumers reduced their consumption of other types of…
Carbonates’ overall off-trade (and total) volume sales are projected to decrease over 2023. Irish consumers decreased their intake of carbonates in favour of perceived healthier or more functional soft drinks like bottled water or energy drinks.…
Retail coffee in Ireland continued to see growth in volume terms during 2023, albeit at a slower rate than in previous years of the review period. The main reason for growth is the increasing penetration of coffee in Irish households. Ireland is said…
Retail volume sales of concentrates were under pressure in Ireland in 2023. Strong growth in demand during the COVID-19 pandemic, with consumers shifting to retail in line with the heavy restrictions on foodservice, fostered stabilisation towards the…
Energy drinks is projected to continue to see strong off- and on-trade volume growth over 2023. Consumers increasingly looked for drinks that can help them to give the best of themselves. The penetration of energy drinks in Ireland remained quite…
The lingering economic effects of the Coronavirus (COVID-19) crisis have been exacerbated by high inflation towards the end of the review period. This has exerted strong upward pressure on product prices and the cost of living, which tempered demand,…
Off-trade volume sales of juice were under pressure in Ireland in 2023, largely due to the health and wellness trend. Irish consumers were more conscious of the nutritional aspects of their drinks. Thus, the high sugar content of juice counted…
Other hot drinks witnessed divergent trends in Ireland. On the one hand, the biggest category, chocolate-based flavoured powder drinks, suffered from the health and wellness trend. On the other hand, malt-based hot drinks and “other” plant-based hot…
RTD coffee continued to grow fast in Ireland in 2023. Convenience and indulgence factors have contributed to the rise in popularity of iced coffee. Moreover, busy lifestyles and the desire for refreshing caffeinated options have led to increased…
RTD tea is projected to continue to post off- and on-trade volume growth over 2023, albeit at much slower rates than in 2022. Both still and carbonated RTD tea continued to see volume growth at the end of the review period. Still RTD tea has enjoyed…
Soft drinks is projected to see a flat off-trade volume growth performance over 2023. While more established categories like carbonates, concentrates and juice are set to see decreases, perceived healthier bottled water and RTD tea (especially…
Sports drinks remained still quite a small category in Ireland at the end of the review period, but it continued to grow fast in off-trade volume and current value terms. In the wake of the COVID-19 experience, many consumers have shifted towards to…
The growing interest in coffee has hampered retail tea demand in Ireland 2023. Slowdowns in 2021 and 2022 followed a small spike in retail volume growth, due to the restrictions on on-trade sales in the wake of the Coronavirus (COVID-19) crisis, in…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
The pandemic strengthened an already growing health and wellness trend within cooking ingredients and meals in Ireland. The HFSS (High Fat, Salt and Sugar) regulations, which were unveiled in December 2021 by the Advertising Standards Authority for…
Irish dairy products are perceived as offering exceptional quality across the world, with a high rate of exports among local products which strengthen the Irish dairy brand perception – Ireland has been classified as the EU’s leading exporter of…
Despite Ireland remaining loyal to its tea-drinking heritage, exemplified by positive performances for Barry’s Tea and Lyons in recent years, local consumers are following health and wellness trends and shifting towards fruit/herbal tea, as the…
The Irish health agenda, alongside post-pandemic health awareness behaviour, has drastically changed snack purchasing habits among local consumers. In December 2021, the new HFSS (High Fat, Salt and Sugar) rules were unveiled by the Advertising…
Functionality has been the defining trend within soft drinks in 2022, with products being fortified with ingredients such as vitamins and zinc. Post-pandemic trends have led consumers to look for improved nutrition to support their immune system and…
According to the Health Service Executive (HSE), only 13% of Irish children fulfil the national physical activity recommendations, with at least one in five children being overweight or obese. Due to increasing concerns surrounding the topic, the…