Ireland

In 2023, the savoury snack category in Ireland was characterized by a strong emphasis on taste and quality. Consumers prioritise these factors above all else when choosing their savoury snacks, leading to an increase in the variety of flavours…

Increasing numbers of ice cream producers are focusing on nostalgia to attract consumers who want something more than a novel flavour. The Fruit-tella ice cream is the first of its kind in the UK and combines three popular flavours into one product.…

In 2023, chocolate confectionery in Ireland is driven by a strong consumer desire for indulgence and celebration. Chocolate is not merely a sweet treat, but a symbol of joy and festivity, making it a preferred choice for marking special occasions.…

In 2023, packaged staple foods in Ireland saw a significant shift in consumer behaviour and industry dynamics. Traditional favourites such as potatoes, bread, meat, eggs and fish remain the most commonly consumed staple foods. However, increased…

Dermatologicals is seeing solid current value growth in 2023, driven in part by higher retail prices. The category is benefiting from a return to normal daily lifestyles following the COVID-19 pandemic. Consumers’ skin is being more exposed to…