Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
2023 saw rising demand for premium cheese brands with a clear health and wellness positioning as Irish consumers became increasingly interested in products that can help them to improve their dietary intake. The desire to improve one’s diet to…
Digestive remedies is one of the most stable consumer health categories in Ireland, but the lack of innovations and breakthroughs over the review period is posing a limitation to growth. Even new product launches are rare in this category, with the…
Healthier lifestyles and a focus on immune system support are the key drivers of dietary supplements sales in 2023. Concerns surrounding COVID-19 led more Irish consumers to start taking dietary supplements on a regular basis as a preventive measure…
During 2023, ready meals in Ireland experienced a surge, stimulated by innovative product offerings. Among these, The Gym Kitchen's Beef Lasagne and Tesco's Beautifully Balanced Chicken & Sweet Potato Katsu Curry stood out for their unique selling…
After steep increases in the price of milk amidst high inflation during 2022, 2023 saw milk prices in Ireland experience a notable decline. The average unit price of drinking milk products had reached unprecedented levels by the end of 2022 and a…
Paediatric consumer health is performing well in 2023 for the second consecutive year, albeit at a much lower pace of current value growth than in 2022. Ireland witnessed a more intense season of common colds and viruses among children in 2022 as the…
Consumer demand for health products made from natural ingredients is already well developed in Ireland, and this trend supports sales of herbal/traditional products in 2023. Consumers tend to use these products for minor ailments, but will shift to…
2023 saw more stability in the average unit price of butter after steep unit price increases during 2022, which was a particularly challenging year for category players as they battled with rising production and distribution costs at a time of high…
Smokeless tobacco, e-vapour products and heated tobacco saw growth driven by closed system single use vapes in Ireland in 2023, with double-digit growth in volume and value. The growing popularity of disposable vapes is the result of their low…
Away-from-home tissue and hygiene in Ireland reported robust value growth in 2023, lifted in part by higher unit prices. Away-from-home tissue performed particularly well aided by strong demand for AFH wipers. Pandemic cleaning habits continue to…